We focus on understanding how your business operates, and where value is created or lost. The emphasis is on moving beyond assumptions - using structured frameworks and data to identify gaps, uncover opportunities, and guide actions that lead to measurable results.
Marketing Strategy & Data Analysis
1. Data Analysis
Existing data is examined to uncover patterns, behaviours, and underlying trends that inform better decision-making. Insights are translated into practical recommendations aimed at improving performance, increasing efficiency, and identifying opportunities for revenue growth.
Where gaps exist, guidance is provided on what data should be collected to better understand audiences and enhance their overall experience.
2. Marketing Audit
2. Marketing Audit
We assess your organisation using the 7Ps framework (product, price, place, promotion, people, process, and physical evidence) to evaluate market positioning, customer experience (online & offline), and internal operations - identifying gaps, inefficiencies, and opportunities for growth..
3. Marketing Strategy and Execution
We develop marketing strategies across all touchpoints ( ie product, price, place, promotion, people, process, and physical environment (online and offline), grounded in insight, findings from audits and data analysis, with expected results.
Where required, we oversee execution to ensure effective implementation.
The Marketing Economist exists for those who want to solve business problems, not just ‘make ads’
If this is you...Let's connect
Email: info@tmeafrica.com
Mobile: +255 785 487 345
Address: Kasulu street, Dar es salaam