Our Mission
To re-define marketing as a business function that drives revenue, innovation, and social impact.
Our Story
Marketing has been reduced to content, ads, social media posts, and visuals - with success measured in likes, views, and follower counts rather than revenue or impact. Many organizations pay high fees for marketing services that looks impressive on the surface, but does nothing for the bottom line.
Our founder saw a gap between what marketing had become and what it could actually be.
Businesses do not just need visibility. They need better products/services and customer experiences (offline and online), and strategies grounded in real insight and data.
The Marketing Economist was built to challenge conventional thinking by re-defining marketing as a strategic tool for growth, innovation, and real problem-solving.
Because marketing should do more than just attract attention. It should help your organization move forward.
Why We Exist
Marketing has been reduced to content, ads, social media posts, and visuals - with success measured in likes, views, and follower counts rather than revenue or impact. Many organizations pay high fees for marketing services that looks impressive on the surface, but does nothing for the bottom line.
Our founder saw a gap between what marketing had become and what it could actually be.
Businesses do not just need visibility. They need better products/services and customer experiences (offline and online), and strategies grounded in real insight and data.
The Marketing Economist was built to challenge conventional thinkin by redefining marketing as a strategic tool for growth, innovation, and problem-solving.
Because marketing should do more than just attract attention. It should help your organization move forward.
Meet the Founder
Hello reader, Hanaan here! Just wanted to personally introduce myself.
I am a Marketing Economist who explores the intersection of economics, innovation, data, and human behaviour. My work seeks to challenge conventional approaches and advocate for marketing not just as a business function, but as a strategic tool for shaping economic growth, driving inclusion, and fostering innovation and social impact.
For me, marketing doesn't begin with ads, social media posts or campaigns - it begins with understanding: how people think, how markets behave, how systems work, and how organisations can use that insight to create social impact or revenue-generating products/services and experiences.
Meet the Founder
Hello reader, Hanaan Rashid here! Just wanted to personally introduce myself.
I am a Marketing Economist who explores the intersection of economics, innovation, data, and human behaviour. My work seeks to challenge conventional approaches and advocate for marketing not just as a business function, but as a strategic tool for shaping economic growth, driving inclusion, and fostering innovation and social impact.
For me, marketing doesn't begin with ads, social media posts or campaigns - it begins with understanding: how people think, how markets behave, how systems work, and how organisations can use that insight to create social impact or revenue-generating products/services and experiences.
I also believe that marketing has a strong role towards building an inclusive business ecosystem. Through training sessions, workshops, and advisory support, we aim to help innovators with the tools to:
-
Understand their customers and market better.
-
Innovate products and services with clear and differentiated value (USP).
-
Promote their businesses more effectively (online and offline).
Our Commitment
Our Partner
I also believe that marketing has a strong role towards building an inclusive business ecosystem. Through training sessions, workshops, and advisory support, we aim to help innovators with the tools to:
-
Understand their customers and market better.
-
Innovate products/services with clear and differentiated value (USP).
-
Promote their businesses more effectively.
Our Commitment
Our Partners
The Marketing Economist exists for those who want to solve business problems, not just ‘make ads’
If this is you...Let's connect
Email: info@tmeafrica.com
Mobile: +255 785 487 345
Address: Kasulu street, Dar es salaam