Vision
To re-define marketing as a business function that drives revenue, innovation, and social impact.
Our Services
Solving business problems through...
Product/ Service & Experience Design
Pharmacy experiences 30% increase in profit margin from unsold stock via repackaging
Strategy & Data Analysis
Fintech firm sees over 3x increase in card transactions and sales within 6 months
Strategic Communication
ZRCP reinforces its contribution as a driver of human capital development
Meet the Founder
Hello reader, Hanaan here! Just wanted to personally introduce myself.
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I am a Marketing Economist who explores the intersection of economics, innovation, data, and human behaviour. My work seeks to challenge conventional approaches and advocate for marketing not just as a business function, but as a strategic tool for shaping economic growth, driving inclusion, and fostering innovation and social impact.
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For me, marketing doesn't begin with ads, social media posts or campaigns - it begins with understanding: how people think, how markets behave, how systems work, and how organisations can use that insight to create social impact or revenue-generating products/services and experiences.
Meet the Founder
Hello reader, Hanaan Rashid here! Just wanted to personally introduce myself.
​
I am a Marketing Economist who explores the intersection of economics, innovation, data, and human behaviour. My work seeks to challenge conventional approaches and advocate for marketing not just as a business function, but as a strategic tool for shaping economic growth, driving inclusion, and fostering innovation and social impact.
​
For me, marketing doesn't begin with ads, social media posts or campaigns - it begins with understanding: how people think, how markets behave, how systems work, and how organisations can use that insight to create social impact or revenue-generating products/services and experiences.
I also believe that marketing has a strong role towards building an inclusive business ecosystem. Through training sessions, workshops, and advisory support, we aim to help innovators with the tools to:
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Understand their customers and market better.
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Innovate products and services with clear and differentiated value (USP).
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Promote their businesses more effectively.
Our Commitment
Our Partner
Our Commitment
I also believe that marketing has a strong role towards building an inclusive business ecosystem. Through training sessions, workshops, and advisory support, we aim to help innovators with the tools to:
​
-
Understand their customers and market better.
-
Innovate products/services with clear and differentiated value (USP).
-
Promote their businesses more effectively.
Our Partner
The Marketing Economist exists for those who want to solve business problems, not just ‘make ads’
If this is you...Let's connect
Email: info@tmeafrica.com
Mobile: +255 785 487 345
Address: Kasulu street, Dar es salaam