Solving business problems through
product & experience design, data analysis, and marketing strategy.
Redefining marketing as a business function...
not just ads.
Recruitment agency discovers
bottlenecks limiting a potential
50%
increase
in annual revenue growth
Fintech firm sees over
3x increase
in card transactions and sales within 6 months
Pharmacy experiences
30%
increase
in profit margin via repackaging unsold stock
We are not a digital marketing / ad agency.
And this is why...
Marketing has been reduced to promotion - social media posts, campaigns, and advertising - when in reality it should function as a strategic discipline that drives measurable business value.
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Through strategy, data analysis, product/service and experience design, we focus on uncovering the root drivers of growth rather than surface-level visibility by challenging conventional approaches and redefining marketing as a tool for solving business problems: improving customer experience, shaping stronger products and services, and refining the systems that support long-term growth.
Marketing does not begin with promotion.
It begins with understanding: how people think, how systems work, how markets behave, and how organizations can use that insight to create an impact or revenue.
Hanaan Rashid
Chief Marketing Economist
The Marketing Economist exists for those who want to solve business problems, not just ‘make ads’
If this is you...Let's connect
Email: info@tmeafrica.com
Mobile: +255 785 487 345
Address: Kasulu street, Dar es salaam