<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Marketing Economist]]></title><description><![CDATA[The Marketing Economist]]></description><link>https://www.tmeafrica.com/insights</link><generator>RSS for Node</generator><lastBuildDate>Sun, 24 May 2026 23:47:06 GMT</lastBuildDate><atom:link href="https://www.tmeafrica.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Sweets &#38; nuts brand built for the local market - beyond traditional retail.  ]]></title><description><![CDATA[The goal of this engagement is not to optimize an existing system, but to create a market-ready business across all core marketing elements]]></description><link>https://www.tmeafrica.com/post/brand-development-tanzania</link><guid isPermaLink="false">69e759cfa96d49e56ec81e6b</guid><pubDate>Tue, 21 Apr 2026 15:30:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccd8c1_ebb2d8cafd8b42aaaeb9418c1348c9d7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketing Economist </dc:creator></item><item><title><![CDATA[Positioning ZRCP as a driver of human capital development ]]></title><description><![CDATA[When used strategically, storytelling becomes more than communication - it strengthens credibility, reinforces institutional authority, and creates a lasting asset for future funding and partnerships.]]></description><link>https://www.tmeafrica.com/post/positioning-zrcp-as-a-driver-of-human-capital-development</link><guid isPermaLink="false">69e72be60294e8c3f3ed418d</guid><pubDate>Tue, 21 Apr 2026 09:34:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccd8c1_634cecae0d0a45a784ab486d822ca5f2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketing Economist </dc:creator></item><item><title><![CDATA[Retail pharmacy uncovers a new customer segment through staff.]]></title><description><![CDATA[To staff, it may feel like just another day. But for the business, it can signal a hidden opportunity for growth - an insight not found in dashboards or reports, but uncovered at the ground level.]]></description><link>https://www.tmeafrica.com/post/turning-staff-into-strategic-advantage</link><guid isPermaLink="false">69e212b76df221f3f2cc5689</guid><pubDate>Mon, 20 Apr 2026 08:25:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccd8c1_9b2da84a0d734072ac42af6239ad719f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketing Economist </dc:creator></item><item><title><![CDATA[Fintech firm sees over 3x increase in card transactions sales within 6 months. ]]></title><description><![CDATA[Growth is not driven by product demand alone. Over time, even the strongest products will fail within weak systems.]]></description><link>https://www.tmeafrica.com/post/driving-growth-through-internal-operations</link><guid isPermaLink="false">69e20d540c8d230c9e8c802b</guid><pubDate>Mon, 20 Apr 2026 08:25:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccd8c1_e3b89fcf85724f9f98192cfa72924d34~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketing Economist </dc:creator></item><item><title><![CDATA[Retail pharmacy sees 30% increase in profit margin via re-packaging.]]></title><description><![CDATA[Growth doesn’t always come from creating new products. Sometimes, it comes from seeing existing ones differently - and designing experiences that align with how people actually choose and what they’re willing to pay for.]]></description><link>https://www.tmeafrica.com/post/turning-unsold-inventory-into-profit</link><guid isPermaLink="false">69e204290c8d230c9e8c6c3d</guid><pubDate>Mon, 20 Apr 2026 08:24:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccd8c1_dba77c9f63c44445a900b58925708426~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketing Economist </dc:creator></item><item><title><![CDATA[Recruitment agency discovers bottlenecks costing them revenue growth]]></title><description><![CDATA[Growth isn’t always about getting more. Sometimes, it’s about doing more with what’s already there - by building systems that convert, manage, and monetize existing demand.]]></description><link>https://www.tmeafrica.com/post/unlocking-revenue-through-optimisation</link><guid isPermaLink="false">69e2160ea96d49e56ebcbff4</guid><pubDate>Mon, 20 Apr 2026 06:38:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccd8c1_c7bfead20ed64b708e87b0797d7776eb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>The Marketing Economist </dc:creator></item></channel></rss>